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Dieter Rams: As Little Design as Possible Sophie Lovell
Publisher: Phaidon Press, Incorporated

Dieter Rams- As Little Design as Possible SI- Special.thumbnail A fantastic retrospective of the master product designer's work. Home / Blog / Web Design / 10 Principles Of Good Design: Dieter Rams. A comprehensive monograph on prominent designer Dieter Rams. Dieter Rams ten principles of good design. A product understandable; Good design is unobtrusive; Good design is honest; Good design is long-lasting; Good design is thorough, down to the last detail; Good design is environmentally-friendly; Good design is as little design as possible. €�As Little Design as Possible” displays sketches and photographs of Rams life and work. In this era of elegant cell-phones and devices that encompass the world in a tablet, it's easy to forget there once was a time when technology was, by definition, clunky. Are there general principles for what makes one design better than another that can guide us? A comprehensive monograph on highly influential product designer Dieter Rams. Innovative, useful, aesthetic, understandable, unobtrusive, honest, long lasting, thorough, environmentally friendly and have as little design as possible. Foreword by Jonathan Ive, head of design at Apple Inc.